For the PlanetBox 2022 Q2 product launch, I worked with a creative team to produce three videos showcasing our new soft line, to be used across various channels.

The goal of these videos was to create brand awareness around our new soft lines and drive consumers to our website through social media and email campaigns. I led the creative vision behind each video, storyboarded, and art directed on site during the week-long shoot.

Art Direction & Storyboarding / Videography and Production by Drew Moraca.