Planted Places makes it easy to transform blank walls and outdoor areas into beautiful living spaces.

I worked with the client to develop a versatile brand system that could be applied to a variety of collateral and marketing materials. The brief was to modernize the brand and make it appeal to the hip, urban, career-oriented customer who desires a connection with nature.

Big Idea: Bring communities together with nature.

Logo Design / Brand Identity

Starting with moodboards, I developed three initial directions and we narrowed in on the client’s vision, ultimately landing on a concept that incorporated succulents, bright colors and a clean, modern typeface.