PlanetBox is an eco-friendly lunchbox brand designed to reduce your single-use plastic.

With sustainability at the core of the brand ethos, Earth Day has become a high priority campaign, with over $300K projected in sales during this promotion month. The focus of the campaign was to create a stark visual contrast between disposable plastic items and a long-lasting stainless steel lunchbox. Colorful food styling with an emphasis on in-season produce played a central role in creating a visually appealing lunch, one that consumers would be inspired by.

Campaign Look & Feel / Photo Concept & Direction / Email Strategy & Design / Digital Asset Creation Photography by Adrian Delsi. Food Styling by Jess Suworoff