Ben is a Seattle-based commercial and editorial photographer with a keen eye for visual story-telling.
We worked together to develop a logo and corresponding collateral that was sophisticated and bold, but not too serious. It was important to Ben that his light-hearted personality came through in his logo. His goals were to build a lasting relationship with his clients and partners through a trusted brand image.
Logo & Brand Identity / Printed Collateral. All photography by Ben Lindbloom.
The outcome was a thick-weighted serif typeface paired with a light narrow body font for high contrast. I developed two primary logo options to be used in different scenarios. The circular mark allows for some playfulness, lending itself nicely to a pattern treatment.
